An ecommerce business is a great way to sell quality products to customers. The biggest problem that ecommerce brand have when it comes to growing and succeeding in business is setting the brand apart from the competition. If a brand can do that, then they can corner the market for whatever specialty products it sells. Setting your brand apart from the rest starts with the product page. If you can have a page that is easily navigable, functional and fun, you will notice an uptick in visitors to your website. Here are some tips on creating great product pages with your ecommerce web hosting services.
The first thing that any customer will notice on a product page is the photo of the product itself. This will allow the customer to visualize having it for themselves. The photo that first appears will clearly display the product, but you don’t have to stop there. You can add additional photos that show the product in use. For example, if you sell clothing, make sure that you include photos of the product both by itself and on a model. You could even add photos of models in different sizes to help the customer get a better idea of what it looks like on different body types. As long as the product it clear in every photo, you can keep your customers interested.
Without a product description, how will your customers know what they are getting? While the phot serves the purpose of letting the customer see what it looks like, the description will give them a reason to buy it. A good product description balances all of the standard information that needs to be included with a call to action that make tug on the customer’s emotions. The key to making a product description appealing to a customer is to present the information they need to see themselves wearing it or using it. For information that is necessary but not exciting (such as product dimensions), you can present it in bullet points to make it easy to skim.
Having a solid product page that clearly explains and displays the product is a very important part of presenting a great ecommerce brand, but giving your customers even more options can help them stay on your website longer, making it more likely that they will make a purchase before they leave. You can help your customers find exactly what they need by providing additional product suggestions based on the product they are looking at. This can be the same product in another color, material or products that are not the exact same, but similar when it comes to the function it provides.
The Function to Really Browse
Although shopping online is more convenient for most people, some customers will still want their online experience to be as close as their real world shopping experiences. Customers want to be able to browse and shop without losing an option because it was something they looked at four or five products ago. Product pages that let you see products you’ve previously viewed can be a great way to give customers power over their ability to shop and choose what products are best for their needs.