Launching your first tech company and want a few tips? Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.
For advice, check out this reading list. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…
Bold: How to Go Big, Create Wealth and Impact the World
TreatBold, by Peter Diamandis and Steven Kotler,like a how-to guide and you won’t go far wrong in your new business venture. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
Then, learn from the pros, such as Richard Branson, before you reach the section that might interest you the most. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Get a glimpse into tech in the next 30 years with this book. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
Including VR and AI, author, Kevin Kelly, talks about the long-term effects of technology and how they could change how we live. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.
The Industries of the Future
Alec Ross uses his book to show us how crucial it is to stay ahead. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
Once senior advisor for innovation to the former Secretary of State in the US, Ross’ view is clear and respected. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
How Google Works
How has Google made such a success of tech? How Google Works was written by Google executives, Eric Schmidt and Jonathan Rosenberg, and offers an authentic view in the corporate strategy, workplace culture, decision-making, and management philosophy of the brand.
Innovative and creative, this insight into the birth and evolution of Google is a must for anyone who wishes to emulate its success.
Networking Like a Pro
Networking Like a Pro by Ivan R. Misner is targeted at new directors of tech companies. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
Communication and networking are key to success — are you doing enough?From making useful contacts todevelop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Upstarts by Brad Stone shows you step by step how some of the world’s biggest businesses become successful. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
If you’re a new director, you need to have a clear idea of your path to success. This book will show you how you can also change standards — such as how people travel and what they expect from accommodation — to mirror these companies’ almost renegade attitude towards the established rules of business. What can your business do to change the world?
The Lean Start-Up
The Lean Start-Up by Eric Riesis a top read for anyone with concerns over setting themselves apart from the competition. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.
This book is essential to anyone who wants to remain innovative as their company picks up momentum.
Far from being a negative feature, capitalism offers many positives in the workplace, according to this book.
Read this, and you’ll learn how to treat everyone who interacts with your tech company. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).
Knowing how to treat staff and investors can make all the difference to your business in the first years of its life.
Gary Peeling is the managing director at leading UK print company, Where The Trade Buys, offering a speedy printing service for large and small businesses. The company provides has a range of printed products, such as the roller and outdoor banners and much more.